So I was thinking about bots in microblogs today, and it occurred to me that they have the potential of being pure anti-content. A realization which, when stated in these terms, raises two questions. The first is "microblog, really?", and the second is "what is this anti-content you speak of?".
To answer the first question: yup, really. It's faster than describing a subset of social medias that are defined by short messages visible for a short period of time, mainly in the form of scrolling down the screen in real time. Gotta go fast.
The second question is more interesting. "Content" is a word that describes some kind of stuff, in general. It doesn't really matter what it is - as long as it is something and can fit into a defined media for a defined period of time, it is content. A person screaming into a mic for twenty minutes is content. It is as generic as it gets.
Anti-content, then. It is not generic, but is is also not original. An example would be the UTC time bot, which tweets the correct (albeit non-UTC) time once an hour. Another example is the TootBot, which toots every fifteen minutes. It is not content, but it is definitely something. You are not going to enthusiastically wake your friends in the middle of the night to tell them about the latest UTC update (though you might wake them about the toot bot), but you are going to notice them when they make their predictable rounds yet again.
Anti-content is not content. But it is familiar.
The thing about humans is that they like what is familiar. It provides a fixed point of reference, a stable framework to build upon, and - not to be underestimated - something to talk about. Stuff happens, stuff changes, but you can rely on these things to remain the same. And because they remain as they are, they can be used to anchor things which have yet to become and/or need a boost to get going.
Or, to rephrase: you can refer to them without accidentally starting a fight. After all, they have nothing to say worth screaming about. They are anti-content. And they are a part of the community, albeit a very small part. They say very little, but every time you see them, they remind you of the familiar.
And now that you have read this, you will never look upon these automated little bots the same way again. Enjoy!