There is a new Star Wars on the loose. With it comes the division of the entire human race into two categories, as radical as it is universal: those who have seen it, and those who have not seen it. The gulf between these categories is immense and absolute; there are no in-betweens.
Except, of course, in the case of spoilers.
Given that I at one point was a media studies major, spoilers are utterly irrelevant to me. There is no "right" way to consume media - there are only degrees and ways of paying attention. Knowing how something ends prior to seeing it does nothing to change the experience. Everything important lies in how the medium is being used (and sometimes abused). The narrative aspects are a part of that, but there are many other parts of equal importance, and a movie is at all times the interplay between all of its parts.
To be sure, there are movies that rely heavily on surprise endings. Good ones are described in terms of subverting expectations; bad ones in terms of deus ex machinas. If a movie does not hold water despite the surprise being foretold, it is not spoiled - it was always-already a bad movie. We do not rewatch favorite movies because they surprise us, but because they are good company. If a movie is bad company, it will be thus even if someone already told you the butler did it. The goodness and badness lies not in you having knowledge - it lies on the level of production, geometry and acting.
Very few viewers found themselves disliking the recent remake of the Orient Express because they knew how it ended. The enjoyment and/or dissatisfaction lies elsewhere.
Looking around on social media tells me that this is not a view widely held. There are people posting spoilers, people yelling at the aforementioned group for posting spoilers, and people decrying the posting of spoilers in general. It is something of a trending topic, especially in relation to the new Star Wars movie. Posting spoilers is framed akin to murdering the movie, a sin above and beyond the pale. Friendships have ended over it.
It is interesting to note this difference in perspectives on media. On the one hand, there is the view that spoilers are irrelevant. On the other, the view that spoilers are everything. Both are valid experiences of being human. The fact that both views can coexist and seldom interact with each other tells us something about this world we live in.
I do not know exactly what it tells us. But it would be nice if someone posted a spoiler of it. -