Imagine waking up to find that the electricity in your neighborhood is gone. Not just gone - very gone, with an estimated two week period of absolutely no juice. No ifs, buts or anything - it's just gone. And you are now in a position of having to deal with it.
What do you do?
Depending on where you live, the alternative "talking to your neighbors" might be or not be on that list of things to do. Which makes a difference. The same difference that can be seen when comparing the statements "my problem" and "our problem". The former is personal, the latter is political.
Power outage is a situation that could happen. With brutal ramifications for whatever you might be doing right now. Political outrage is also a situation that could happen, with equally brutal ramifications for the local community.
Who would have thought the dividing line would be as simple as talking to people?
This was inspired by this tweet.