At the beginning of this year, a couple of my friends and I made an experiment. We said to ourselves - hey, the Cluetrain Manifesto is so awesome that we could write a post for each of the 95 theses that begins the book! Let's see what happens if we do!
So we did. The first few weeks, things went smoothly. Then, life happened, and we all kind of petered out after the first month or so. Which might sound like a failure, until we look at the numbers. A post a day by five enthused persons for about a month - that's roughly 150 posts.
Add to that all the discussions, thoughts and wisdoms that followed, and the only way to look at it is through the lens of the two words "epic win". The process of thinking about something together with other people, and doing it for a longer period of time, is a powerful thing, and you learn more than you think when the backs and forth starts to forth and back.
So. Why are you reading this? What am I up to? Am I, in fact, trying to make you ponder the question if you want to participate in a similar endeavor?
Why, yes. Yes I am. Seeing the epic winnage of the last time, there's really no reason not to. One epic win is a victory indeed. Two is a recipe for success.
My plan is to start the first of January, and work my way through each of the 95 theses one day and one post at a time. It is my hope that you will tag along and think this through with me. In any way, shape or form, blog or otherwise.
So. Are you up for it?