Tell me why (this is the party of confusion)

I'm hearing rumors about Mr Assange. Rumors suggesting that the formation of a Wikileaks Party is on the horizon. And the one question I keep asking myself is -

Why?

First off, it's very much a duplication of efforts. I may be somewhat partial here, but the Pirate Party exists, and it exists in some fifty-odd countries. And if you want to make a dent in the political realities of these countries, you could do worse than suggesting to these parties that they should go ahead and do what they are already doing anyway.

To say that there would be somewhat of an overlap between the actually existing pirate parties and the eventual Wikileaks party, would be to break new grounds when it comes to understatements. To say the least.

Secondly - why would you want to destroy the impartiality of Wikileaks? If a party comes into being,  all future leaks will be seen in the light of the question "how does this benefit the party?". The notion of just putting the truth out there is brutally undermined when you become someone who stands to benefit in a very direct way from releasing some pieces of information and withholding other pieces. Being impartial is a hard thing to do when one is blatantly partial.

I do not understand this line of reasoning. At all.

Do you know something I don't? Do tell!